Tracking audit & setup: GA4, Google Tag Manager and conversion tracking across every platform.
01 — The challenge
Lots of data. Few answers.
When every platform claims the same sale, budgets are managed by instinct. We create one trusted view across marketing, sales and leadership.
- Conversions counted twice, or not at all
- Gaps in the data because of cookies and consent
- No link between marketing and actual sales
- Reports nobody reads
02 — Deliverables
What the service includes
Server-side tracking & Consent Mode v2: more complete data, with the GDPR respected.
CRM integration: leads and sales from HubSpot, Salesforce or your CRM, connected to your marketing channels.
Attribution: which channel deserves the credit at each stage, using data-driven and practical methods.
BI dashboards: Looker Studio, Power BI or BigQuery, with the KPIs leadership needs - acquisition cost, ROAS, pipeline, revenue.
Monthly analysis: what changed, why, and what we recommend doing about it.
03 — Process
How we work
01
Measurement plan: which decisions you want to make with your data.
02
Audit & implementation: we fix what is measured wrongly and add what is missing.
03
Dashboards & attribution: one picture for the whole team.
04
Insights & decision routine: regular meetings with specific recommendations.
What changes for your business
- One shared "truth" for marketing, sales and leadership.
- Budget decisions based on each channel's real performance.
- Faster reaction when something changes.
- The right base for CRO, smart bidding and campaigns driven by AI.
04 — The S Digital
Why Us
Why UsAnalytics for leadership, not for the tools. We start from business questions and work back to the data.
We know the channels we measure. SEO, Paid Media and CRO sit in the same team as analytics.
Honesty about the limits of measurement. No attribution model is perfect - we tell you what we know, what we estimate, and with how much confidence.
Senior team. Strategic thinking over the data, not just exporting reports.
Frequently asked questions
1
We already have GA4. Do we need this service?
If your GA4 numbers do not match your sales, or nobody trusts them, then yes. A tracking audit quickly shows what is missing.
2
What is server-side tracking?
A method that sends data through your own server instead of straight from the browser. It improves accuracy and control of your data, while respecting user consent.
3
Which BI tool do you recommend?
Whatever your company already uses, if anything. Otherwise Looker Studio is usually the fastest and most economical start.