Audience segmentation: based on what people viewed, how long they stayed and how close they got to a purchase or a quote request.
01 — The challenge
You already paid to attract them. Do not lose them.
Without retargeting, most traffic investment leaves without a result. Poor retargeting also fatigues the people most ready to buy.
02 — Deliverables
What the service includes
Campaigns across every channel: Google Display, YouTube, Demand Gen, Meta and LinkedIn.
Dynamic remarketing: for e-shops, ads showing the products the visitor actually viewed.
Customer Match & CRM lists: upsell, cross-sell and reactivating existing customers.
Message by stage: proof (case studies, reviews) for those comparing, offers for those close to deciding.
Frequency caps & exclusions: the right frequency, and excluding people who have already bought.
03 — Process
How we work
01
Audit: tags, audiences and consent.
02
Funnel map: which audiences, at which stage, with which message.
03
Creative by stage: a different ad for a different intent.
04
Measuring real impact: how many sales retargeting brings that would not have happened without it.
What changes for your business
- More conversions from the traffic you already have.
- Lower total cost of customer acquisition.
- More repeat purchases and upsells.
- Retargeting that respects the user and the GDPR.
04 — The S Digital
Why Us
Why UsWe measure the real result. We do not credit retargeting with sales that would have happened anyway.
One audience, all channels. We coordinate Google, Meta and LinkedIn so the user sees one consistent story.
Proper technical setup. Tracking, consent and server-side built correctly from the start.
Senior team. Strategy and settings by experienced people, not default platform settings.
Frequently asked questions
1
Is retargeting GDPR-compliant?
Yes, when it relies on valid consent. We set up Consent Mode so that only data from users who consented is used.
2
How much traffic do we need?
Reliable audiences need steady monthly traffic. If it is low, we start with broader audiences or customer lists.
3
How do you avoid "stalking" users?
With frequency caps, time windows and rotating messages.