Strategy & ideal customer profile (ICP): we define industries, company size, roles and markets together.
01 — The challenge
LinkedIn is expensive. A bad lead costs even more.
LinkedIn works only when targeting, offer and measurement are set up correctly. We focus spend on real decision-makers and qualified pipeline.
- Targeting so broad that you pay for the wrong people
- Lead forms that bring email addresses, not sales opportunities
- Ads that talk about your company, not about the customer's problem
- No connection to the CRM, so no idea which leads closed
02 — Deliverables
What the service includes
LinkedIn Ads: Sponsored Content, Lead Gen Forms, Document Ads, Conversation Ads and Thought Leader Ads.
Account-Based Marketing (ABM): campaigns aimed at lists of specific target companies.
Meta Ads for B2B: retargeting and lead generation at lower cost, when your audience is there.
Offers & creative: guides, webinars, benchmarks and demos worth an executive's details.
CRM integration & lead quality: HubSpot, Salesforce or your CRM, measuring MQL, SQL and pipeline.
03 — Process
How we work
01
ICP & offer: who we speak to and what we give them in exchange for a reply.
02
Setup: Insight Tag, Conversions API, audiences and CRM connection.
03
Launch & testing: messages, formats and audiences.
04
Optimisation based on lead quality, together with your sales team.
What changes for your business
- Leads from the roles and companies you want.
- Measurable contribution to pipeline and revenue.
- Less sales time wasted on unsuitable contacts.
- A brand known to decision makers before the buying process starts.
04 — The S Digital
Why Us
Why UsB2B is our core. We know the sales cycle is long and the decision is collective.
We measure pipeline, not cost per lead. A cheap lead that never closes is the most expensive one.
Paid and organic in one plan. We combine LinkedIn Ads with organic thought leadership for more credibility and lower cost.
Senior team. Strategy, targeting and budget handled by people with B2B experience.
Frequently asked questions
1
What budget does LinkedIn Ads need?
LinkedIn needs a minimum budget to gather data. The amount depends on audience size and your target markets - we work it out together on the growth call.
2
LinkedIn or Meta for B2B?
LinkedIn gives precision in targeting roles and companies. Meta brings lower cost, mainly for retargeting and smaller businesses. Usually the combination performs best.
3
Does LinkedIn Ads work in the Greek market?
Yes, as long as the targeting is realistic. Audiences in Greece are smaller, so they need a different frequency and creative strategy.