Pre-migration audit & benchmark: a record of rankings, traffic, backlinks and conversions before anything changes.
01 — The challenge
The most expensive digital mistake is a bad migration
A redesign without SEO planning can erase years of rankings overnight. We protect your traffic before, during and after launch.
- The most common causes:
- Missing or wrong 301 redirects
- Content removed or "simplified" for the sake of the design
- A new platform that Google and AI tools can't read properly
- Broken tracking, so you don't even know what you lost
02 — Deliverables
What the service includes
SEO specifications for design and development: architecture, URLs, templates, rendering and speed.
Redirect mapping: every important URL matched, with a check before launch.
Content migration: we keep - and improve - the content that brings traffic.
Tracking continuity: GA4, Tag Manager and conversions working from day one.
Launch & monitoring: daily checks in the first weeks and immediate fixes.
03 — Process
How we work
01
Before the design: we join the project early, not one week before launch.
02
During development: we review the staging site the way Google will see it.
03
Launch day: redirects, sitemaps, Search Console and tracking, on a checklist.
04
After launch: monitoring and a report comparing results with the benchmark.
What changes for your business
- You keep the rankings and traffic you have earned.
- The new site starts from a better technical base for SEO and visibility in AI tools.
- Your IT team or web agency knows exactly what to do.
- You have a measurable before-and-after comparison.
04 — The S Digital
Why Us
Why UsWe work alongside your web agency, or we bring our own partners. You don't need to change supplier. We deliver the SEO specifications and check the implementation.
Built for complex sites: multilingual, multi-market, e-commerce or large B2B catalogues.
Revenue first. We protect the pages that bring leads and sales before anything else.
Ownership to the end. Senior people design the migration and stay with you after launch.
Frequently asked questions
1
When should we bring you in?
Ideally before the design and architecture are finalised. The earlier you involve us, the cheaper problems are to fix.
2
Is a drop after launch normal?
A small, temporary fluctuation is common. A large or prolonged drop means something wasn't done properly - and that is exactly what we prevent.
3
Do you also handle the site design?
Yes. We can take on the entire redesign, or only the SEO side, working with the web agency you already have.