Account audit & restructuring: a campaign structure based on your products, services and profit margins.
01 — The challenge
You are spending on Google Ads. Do you know what it delivers?
Too much budget often goes to searches that never become customers. We rebuild campaigns around commercial value and reliable conversion data.
- High cost per lead or low ROAS, with no clear explanation
- Performance Max that "works", but nobody knows where the money goes
- Conversions that count phone clicks or page visits, not real customers
- Google's automatic recommendations applied without scrutiny
02 — Deliverables
What the service includes
Google Search Ads: high-intent keywords, negative keywords, ad copy and assets.
Conversion tracking & offline conversions: we measure leads, lead quality and sales. In B2B we connect the CRM, so Google optimises for customers and not for forms.
Smart bidding with rules: the algorithm works with your own data and limits.
Landing page recommendations, in collaboration with the CRO team.
03 — Process
How we work
01
Audit: what works, what wastes budget, what is missing from the tracking.
02
Strategy & structure: ROAS or cost-per-lead targets based on your economics.
03
Launch & testing: systematic tests on copy, audiences and offers.
04
Optimisation & reporting: weekly actions and a monthly report in business language.
What changes for your business
- Lower customer acquisition cost.
- Budget that goes where it performs.
- A clear view of what you spend and what each campaign brings.
- Better leads for the sales team.
04 — The S Digital
Why Us
Why UsROAS, not vanity clicks. We report cost per customer and revenue, not impressions.
SEO and Ads together. Campaign data shows which terms deserve investment in SEO, and the other way round.
Senior management. Your account isn't handed over to a junior after signing.
B2B experience. We know how to optimise for quality leads and a long sales cycle.
Frequently asked questions
1
What budget do we need?
It depends on competition and cost per click in your industry. On the growth call we make a first estimate using real search data.
2
Search or Performance Max?
Usually both, with different roles. Search gives you control over high-intent searches. Performance Max expands reach once there is enough conversion data.
3
How fast do results show?
The first data arrives within days. Stable, optimised performance usually takes 2-3 months.