CRO audit: funnel analysis in GA4 and identification of where visitors drop off, by device, channel and page.
01 — The challenge
Traffic is rising. Sales are not.
Conversion problems often hide in unclear messaging, long forms, slow mobile experiences or missing trust. Small changes can make a major revenue difference.
02 — Deliverables
What the service includes
User research: heatmaps, session recordings, visitor surveys and user testing.
UX & copy recommendations: messaging, page structure, CTAs, forms and trust elements.
A/B testing: evidence-based hypotheses, correct sample sizes, statistically reliable results.
Landing page optimisation for Google Ads, LinkedIn Ads and campaigns.
Checkout and forms: less friction for e-shops and B2B sites.
03 — Process
How we work
01
Data: where are visitors being lost?
02
Research: why are they lost?
03
Hypotheses & priorities: what we test first, based on impact and effort.
04
Testing & implementation: we keep what proves it works.
What changes for your business
- A higher conversion rate and lower customer acquisition cost across every channel.
- Better returns from every euro of advertising.
- Site decisions based on data, not opinions.
- A culture of continuous improvement in your team.
04 — The S Digital
Why Us
Why UsData, not opinions. Every change starts with a hypothesis and is measured.
CRO connected to the channels. We know where each visitor comes from and what they expect to see.
Realism. If your traffic is not enough for reliable A/B tests, we tell you and suggest other methods.
Senior team. Analysis and hypotheses from people who have seen many funnels, not ready-made checklists.
Frequently asked questions
1
Do you need a lot of traffic for CRO?
For reliable A/B tests, yes. On sites with less traffic we work with user research, proven practices and gradual changes with monitoring.
2
Does CRO affect SEO?
When done properly, usually positively, because it improves the user experience. We review every change from an SEO perspective too.
3
Which tools do you use?
GA4, Microsoft Clarity or Hotjar, and testing tools such as VWO, depending on your stack.